# Hello 
This is my website. I try to share everything I can share because 
I find interesting,to see the progress of work throughout the years.
However there are alot of Projects I'm not allowed to show publicly so they
want be shown -_- 

Bio written by Gemini 2.5 (unedited)

Chris Hoffmann, the German-born, Netherlands-based digital artist behind the moniker Ugly Stupid Honest, specializes in creating immersive worlds and whimsical beings that aim to alter perspectives or offer escapism. His work often explores achieving empathy through abstracted forms, a concept he has applied in projects for major clients like Apple and Microsoft.

Hoffmann's journey began with a fascination for "critters" and unconventional movement, leading him from an internship and junior role at Parasol Island in Dusseldorf to studies at the Gerrit Rietveld Academie and a significant six-year tenure at the influential Berlin studio, Zeitguised. This period, along with freelance work, allowed him to develop his distinct vision.

The name "Ugly Stupid Honest" reflects his "pet project" a space for raw, unfiltered, and authentic artistic expression, often involving experimentation with how digital technologies can be "bent, distorted, used and misused." His style is characterized by playful, often "critter-centric" designs, and a direct, "unapologetically naive" presentation. While primarily a digital artist focused on 3D animation and motion graphics, Hoffmann has expanded into interactive installations and experience design, and also explores sound design and music under aliases like E.A.R.L. (2) and Kontan Chok, embodying a "one-man audio visual laboratory."

A respected figure in the digital art community, Hoffmann is a frequent speaker at international festivals such as Pictoplasma and Playgrounds, sharing insights on topics like AI and generative design. His client list includes Apple, Microsoft, Lexus, Samsung, and IKEA, among others. While his official website and Instagram were noted as inaccessible during research, his work remains visible through platforms like Vimeo and his continued presence at industry events signals an ongoing and evolving influence in the digital art landscape. The moniker "Ugly Stupid Honest" itself suggests a commitment to authentic, experimental creation, even if the results challenge conventional notions of beauty or simplicity.


Bio written by Grok 3 (unedited)

Introduction

Chris Hoffmann, professionally known as Ugly Stupid Honest, is a distinguished 3D artist and image maker based in Haarlem, Netherlands, with significant ties to Berlin’s vibrant creative community. Renowned for his innovative approach to audio-visual art, Hoffmann creates immersive worlds that challenge conventional perspectives and invite viewers into alternate realities. His work, characterized by experimental use of new technologies, has earned him recognition among major global brands and within the creative arts community.

Early Career and Background

While specific details about Hoffmann’s early life and education remain limited, his professional journey suggests a deep-rooted passion for 3D art and technology. With over 11 years of experience as a 3D artist and art director, as noted on ArtistInfo, Hoffmann has honed his craft in Berlin, a hub for avant-garde art. His alias, Ugly Stupid Honest, reflects a bold, unfiltered approach to creativity, emphasizing authenticity and experimentation. His association with Berlin-based studios, as mentioned in an ArtRebels Facebook post, underscores his early immersion in a dynamic creative environment.

Artistic Style and Process

Hoffmann’s work under the Ugly Stupid Honest moniker is best described as a one-man audio-visual laboratory. He specializes in crafting whimsical beings that inhabit complex, alternate realities, drawing viewers into intricate ecosystems. His creative process, as detailed on Playgrounds, begins with experimenting with new technologies to explore how they can be bent, distorted, or reimagined. This approach allows him to create immersive experiences that prompt escapism or challenge viewers’ perceptions.